Matt holland, co-FOUNDER & owner, peak trainer
Mission: To inspire others to realize their full potential and rise above any setbacks life may throw their way—whether it’s summiting a literal mountain or pushing through a health challenge that’s holding you back from doing what you love.
What do you love about training? Helping people achieve things they never thought possible—while always keeping it fun.
Background: Triathlete. Former competitive bodybuilder. Experienced in coaching kids and working with clients managing injury or chronic disease. Specialized in training outdoor athletes of the Pacific Northwest. Has climbed all of the PNW volcanoes and coached a client to the summit of Mount Everest.
Outside the gym: You’ll find me riding trails, carving slopes, diving reefs, or on a wake—coaching and enjoying mountain biking, snowboarding, wakeboarding, scuba diving, mountaineering, and epic family adventures.
Favorite Exercise: Sandbag snatch to step up
Training since: 2004
Certifications: NASM – CPT, CES, & PES, NSCF, DVRT
instagram: @nwextremefitness
email: matt@nwfitnessproject.com
Explore Our Core Team
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![A smiling man with a beard and short hair in a green fitness shirt stands in a gym with his hand on his hip, wearing a smartwatch.]()
Kyle Davis
Co-Founder & Owner, Peak Trainer
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![A smiling man standing in a gym wearing a green T-shirt with the words "Train Smarter Get Stronger" printed on it.]()
Alec Bulat
Co-Owner, Executive Trainer
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![A smiling young man with short dark hair, wearing a black jacket and t-shirt, in a gym or fitness center.]()
Jeremy Stewart
Co-Owner, Executive Trainer
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![Young woman with black hair and pierced ears standing in a gym, wearing a black T-shirt with green text 'NWFP', looking at the camera with a slight smile.]()
Sarah Newsom
Executive Trainer
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![A smiling young man with short brown hair wearing a black sweatshirt with the words 'TRAIN SMARTER GET STRONGER' written in a circle on the front, standing inside a gym.]()
Steven Pust
Executive Trainer
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![A woman with a big smile, wearing a black T-shirt with a graphic design, standing indoors near a window with a blurred outdoor background.]()
McKenna Niemer
Signature Trainer
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![A young man with a beard and light brown hair smiling indoors near large windows, wearing a light gray t-shirt that reads 'Northwest Fitness Project'.]()
Travis Brittingham
Signature Trainer
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![A young woman with long wavy brown hair and blue eyes, smiling confidently with her hands on her hips, wearing a black long-sleeve athletic top inside a gym.]()
Zoie Mastin
Signature Trainer
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![Smiling man in a fitness gym wearing a black cap and green athletic shirt with a fitness project logo.]()
Matt Holland
Co-Founder & Owner, Peak Trainer
